My team and I developed Abercrombie’s Buy Back program, where customers can return old products for a discount on future purchases. This allows Abercrombie to recycle materials into new products and track style popularity through return data. The program will be promoted through online ads and in-store posters to raise customer awareness.
The Future Looks Green
The Brief:
The Future Looks Green campaign was created to help Abercrombie rebrand with a focus on sustainability. My team and I identified key challenges and implemented solutions, including new design strategies for social media and repurposing materials to reduce overconsumption. This campaign highlights the fashion industry's environmental impact and offers practical steps Abercrombie can take to minimize their footprint. Click on the campaign for the full slide deck.
By regularly promoting Online Exclusives, Abercrombie can keep customers engaged and eager for the next deal. This approach provides an effective platform to introduce the Future is Green campaign, offering special promotions to customers who engage with the brand online. Collaborations with influencers and designers will further amplify the campaign, helping to increase visibility and drive consumer interest.